Oh ///My

November 30th, 2021

Right about now, the Internet is ablaze with reactions to the BMW XM.

Offensive, and not just up front. An affront to all they were and promised to never be.

And yet… I’m not bothered by it so much.

Because offensive, and affront have been core BMW selling points since the Bangle era. The XM is just the most extreme case yet, and their current goal is to shock us as much as possible, when possible.

And besides, let’s consider it for what it is: a car designed with Chinese tastes and sensibilities in mind. Which to our tastes and minds might seem senselessly tasteless. But we aren’t the ones writing the checks for these.

Also consider we felt like this when BMW released the X5 in 1999. “An affront! Offensive!” some cried then too. And I was tempted to until I drove one, and realized they’d not only created a category but a singular experience too.

Those who cried offensive affront upon gazing at the iX for the first time saw the light once they drove it. Same was true of the i3. And others.

So put down your pitchforks, and take comfort in knowing that even if it’s not a car for you and me, at least BMW has some mojo and attitude and has come out swinging again.

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