That’s the phrase BMW’s design head used to describe the old way of building cars. He was of course defending his decision to make each BMW look like it came from a different womb and was subtly knocking rival Mercedes.
Ever since the last generation Altima and Maxima came out I’ve been wondering what Nissan marketers are thinking. (When my ex’s insisted on paying more for an Altima in drag I realized that was not a family I would have much in common with). Now that the new Altima sits on an improved platform (30% stiffer, less torque steer, improved interior) you have to wonder who is going to buy the Maxima, especially with the G35 crowding in from above.
There’s now a lot of overlap lower’ in the lineup as well. Looking at the Versa at the Indianapolis Auto Show and then the new Sentra sedan, it seemed that there was too little difference in size to justify the difference in cost. Yes the Sentra looks more proportional, but when you consider that neither has stability control and the Versa is purported to drive with more composure, the Nissan product matrix gets more baffling.