let there be light!
Sunday, June 24th, 2007Although it’s not expected in showrooms til sometime next year, I will have the opportunity to spend the next few days with the developmental mules of one of the most interesting and significant cars in years. Although it is unlikely I’ll be able to tell you much beyond that, I can assure you that those involved are very serious about delivering on their claim of making a competitor to the established brands.
Skeptical? Dust off you magazines circa the late 80s and early 90s when people doubted the Japanese could compete with the Europeans.
Having helped someone shop for “an Acura, Lexus or Infiniti” last week solely because they didn’t want to be seen in a Mercedes, BMW or Audi, you have to wonder if this isn’t exactly the right car at exactly the right time… (This car can teach VW’s ad agency what ‘low ego emissions’ really means).