new MINI suffers the effects of cost cutting

February 13th, 2007

I’ve ranted before on my concerns with the new MINI based on what I’d seen in pictures and what I’d read regarding the engineering used.

Now that I’ve seen it in the flesh I’m even more concerned…

I must admit that it looks less awkward in person than in photos. But simply walking around and sitting in the car I noticed some serious flaws, especially when compared to the last version. All stem from BMW’s directive to make the next Cooper more profitable than the last one.

The last Cooper felt more like an old 911 than the current 911 – the feel of the switchgear, the door latches, even the fuel filler cap were tactile delights that hinted that the components were meant for looooong service lives.

Walking around the new Cooper you immediately notice a huge gap between the hood and the front wheel arch. Oops.

Unlatching that hood from the inside you appreciate the fact that the latch is relocated to the correct side but the feel of the pull convinces you you’ve broken something. Gritty is too kind a word. Lifting that hood you notice that the panel’s not just lighter, it’s downright frail in feel – if you don’t lift from the middle you can see the panel distort under its own weight. Imagine picking up a Dell laptop by the corner vis a vis an Apple Powerbook – such is the magnitude of the disparity. (A 91 Civic felt more robust!)

The fuel filler looks serious but when you touch it its lightweight plastic roots are too evident. People trading their old MINI for new will miss the way their old car was built at every fill-up.

The trunk latch, like the new X5’s, lacks the old models precise electric latch and soft touch button. Again the sound and feel is shamed by far cheaper cars. The Suzuki SX4 - a car that’s built far better than it need be – comes to mind.

Sitting inside the visibility isn’t what it was – the dash slightly higher and deeper. The speedometer’s larger size you’ll get used to but the way the climate controls move through their range of motion and the overstyled nature of the controls you won’t. Splitting the radio into two areas didn’t make sense in the 7 series and it doesn’t here either. Gimmicks like the downlighting that changes hues (but only matches the dash lighting on one setting) and toggle switches mounted overhead, aircraft style probably seemed like a good idea around the water cooler but should have been left in the trash can right next to it.

I’d have started the engine and taken it for a drive but didn’t want my disappointment with the above to cloud my judgement of the purportedly more refined – some might say aloof – feel.

More to come…

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