Carmakers love to talk big about their products, and occasionally their PR or marketing arms do a great job of convincing the public that they can have their cake and eat it too.
Claims about normally conflicting qualities such as ride and handling, performance and efficiency and build quality and price are often made but the only way to provide the customer with both is to spend money on R&D and let the engineers rather than the accountants steer the company. You the consumer can’t get something for nothing unless the manufacturer’s footing the bill…
In an age when companies are spending more on marketing than engineering, I found it noteworthy that Volvo has decided to spend $1.3 billion on developing technologies to increase fuel economy.