Simple Physics
Thursday, September 28th, 2006People tend to overcomplicate cars – in the end most of what’s true is true because you can’t break the laws of physics.
Case in point: BMW and Subaru SUVs handle better because the engineers insist on a low engine placement (the Porsche Cayenne has a high mounted engine so has to resort to a complicated suspension to regain lost ground). And the Jaguar XK rides handles and accelerates better than competitors because it is 400 lbs lighter than the Mercedes SL 550 and 500 lbs lighter than BMW 6-Series.
Maybe marketers and designers should be required to take high school physics.