desperate times call for desperate measures…
February 13th, 2007... but Ford’s really got no clue.
Their Edge crossover pales in comparison to their own Volvo based Freestyle and perhaps more importantly to its Mazda CX7 cousin.
Lincolns was too busy adding chrome to every surface and shuffling its names to an alphanumeric system to do much in the way of actual engineering on the Zephyr, which required them to update the car just one year into production. So much for a good first impression.
Then the ‘new’ Focus comes out not with the P1 chassis that the rest of the world gets but another refacing that sees the car moves to a coupe bodystyle just as hatch sales are skyrocketing. They’ve also killed the 2.3L Mazda engine that gave the Focus a fighting chance.
And now to make up for the bloated last generation Passat styling of the Five Hundred and releasing the car with an underpowered engine, Ford is renaming the Five hundred the Taurus?
If ever you run an automotive company, look to Ford for what not to do.