building trust takes time, losing it does not
August 30th, 2006“It took 90 years to build Mercedes’ image of quality, and less than 10 years to damage it severely. Dieter Zetsche has been directing the brand’s fate for a year. The quality of Mercedes cars has noticeably improved over that period, but a year is much too short a time to expect lasting results.” – Guido Reinking, editor of Automobilwoche as quoted in Automotive News