alow myself to introduce… myself
June 7th, 2006I recently stumbled upon an article I wasn’t aware I had been quoted in over a year ago. The topic: the prospect of Porsche building a Cayenne Hybrid using Toyota technology and the potential of an 5 hybrid. Here are the excerpts…
According to [the] founder of auto research firm carcounsel.com, the Cayenne already suffers an identity crisis. “It’s no secret Cayenne is a way to make a quick buck, a necessary evil so Porsche can afford to further develop their performance cars without having to become mass market, as BMW is doing,” he said. “But from a company that claims there is ‘no substitute’, it’s difficult to imagine where a Toyota-powered Cayenne fits in.”
“BMW has a tradition of waiting to learn from the mistakes of first generation products rushed to market by other companies,” Chanduwadia said. “Witness the X5 itself – it trailed the Mercedes Benz ML to market but made it look antiquated in comparison.” He said he expects BMW, with its “more long-sighted approach” to put hybrid technology in the next generation of the X5 model [at earliest].