what’s in a name

April 12th, 2006

Four years ago I wrote this; today I came across this on MSN Autos:

The make is the name of the auto manufacturer or brand of a vehicle. The Model is the name of the vehicle. A trim is the level or version of a particular model. Trims typically feature different levels of equipment, different bodystyles or different drivetrains. Each trim has a base retail price.

Brand and model are just part of the story – what really makes or breaks a lot of cars is the trim level and options you specify. Next time someone says “I love my Camry!” ask them for particulars before filing it away in your mental ‘people like Camrys’ folder…

Leave a Reply

You must be logged in to post a comment.