New overall DaimlerChrysler boss Dieter Zetsche… claims new [quality] control measures will start to push the company up the rankings soon, saying the current, costly problem facing Mercedes is dealing with the legacy of cars built before the drive to raise quality was started… Zetsche said: ‘This is costly, but you also cannot get to the top unless you engineer and build-in quality in the first place.’ [He] concedes that while the Mercedes brand has 100 years of valuable history to draw on in the bid to win buyers, ‘There have been a number of years were we have been withdrawing from this account rather than paying in.’ – whatcar.com
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on Tuesday, April 11th, 2006 at 12:47 pm and is filed under Mercedes-Benz.