go big or go home
February 14th, 2006The new Toyota Tundra follows the same recepie as Nissan adopted with the Titan (and most everything else it sells): if you want to be accepted in the American car market you need to be bigger and more powerful than your competitors.
Fortunately Toyota knows a thing or two about refinement as well.
This article from automobile takes a cursory look and makes an interesting point in the process:
it’s hard to imagine that the Tundra won’t guzzle copious amounts of fuel. This makes for an interesting juxtaposition when viewed in context with Toyota’s recent advertising meant to convice the world that its Hybrid Synergy Drive vehicles, such as the Prius and Camry Hybrid, are the best thing to happen to the environment since rainwater. The Tundra’s thirst, then (as well as that of the next-gen SUVs it is sure to spawn), ensures that any damage caused by Toyota’s hybrids to the oil companies’ bottom lines will be repaid several times over.