why buy the cow?
February 10th, 2006Automotive journalists almost always get their test cars straight from the manufacturer. Sometimes this means the cars have equipment available in other markets that will never make it to the final product and more often than not only the highest performance version of the car is avaiable for magazines to evaluate despite the fact that a majority of buyers opt for ‘lesser’ models. As one of Car and Driver’s writers quips in the most recent issue. “In an age of steadily shrinking evaluation fleets, finding a base edition of any vehicle is akin to finding the last virgin in Las Vegas.” Not very funny, but you get the point…
For the last 15 years I’ve driven 1-2 cars a week at dealerships, and repeatedly showing up but never actually buying anything certainly raises eyebrows. In this piece, John Phillips gives some tips on how to build a salesperson’s trust.
Do so and they might even let you scrub in the tires…