what’s in a naMe?
January 30th, 2006BMW is suing Nissan for using the letter M – as in M45. We found it more than coincidental that this overtly sporting sport sedan would use a name associated with BMWs that have been ‘turned up to eleven’ but BMW didn’t speak up until a Canadian ad used “the M is coming.”
I can’t help but wonder if BMW would feel this threatened if the current 5 was as far ahead of the competition as the last 5 was…
source: Automotive News
January 31st, 2006 at 11:21 am
And yet it wasn’t too long ago that Nissan was doing the same thing to Audi:
http://car-reviews.automobile.com/news/industry-report-nissan-to-sue-audi-over-the-letter-q/1113/