consumer reviews can be as misleading as they are helpful

January 24th, 2006
I’m skeptical of a survey which couples not only non-trained drivers, but makes no differentiation between expectations and results. If you notice, the new Goodyear Assurance TripleTred (passenger all-season) rates very highly compared to the Dunlop (high performance winter)...is that because the Goodyear buyers had different expectations than the Dunlop buyers? If you expect the tire to be crap and it isn’t, do you rate it a 10 because you are so pleasantly surprised? Or because you don’t know any better? I just don’t (completely) trust the scientific basis of their surveys. source: Autopia post

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