Marketing is just a fancy word for selling, so you may be surprised to learn that many car firms now spend more money on marketing than they do on engineering. Why, then, is the sales experience when buying a new car frequently so poor? Dealers, or car retailers, are the downside of cars. They are to cars what needles are to doctors, hangovers are to champagne and heart attacks are to sausages. source: 4Car’s Gavin Green
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