advertisers just don’t get it (or maybe they do but don’t want you to)
October 7th, 2005Saw an ad for the new Lexus IS today proclaiming
“THE ALL-NEW IS 350 IS THE FASTEST CAR IN ITS CLASS. (We’ll pause a moment while we let that sink in.)”
While that may be true, here’s another quote (from the October issue of Motor Trend) that gives us pause:
“The BMW remains the more committed driving tool even if the IS350 has the edge in acceleration.”